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Mi Pueblo Food Center
Mi Pueblo is a Northern California’s leading neighborhood grocery retailed in San Jose, California.〔(SanRafaelPatch )〕 Mi Pueblo has a total of 19 store locations throughout the San Francisco Bay Area, Central Valley and Monterey Bay Peninsula. Mi Pueblo was established in 1991 and is known for providing authentic Latino shopping experience.〔(Supermarket News )〕 It strives to create an ambiance reminiscent of the crowded, fresh-food markets of Mexico and
Latin America while also carrying all the grocery items generally available in mainstream supermarkets.〔Himmel, Sheila. (Filling Shopping Carts, and a Community Need )." ''The New York Times''. January 14, 2010. Retrieved on February 2, 2013.〕
==History and founder==
Juvenal Chavez is founder and the Chairman of the Board of Mi Pueblo. Chavez emigrated from Mexico in 1984 and spoke no English at the time, taking odd jobs while attending night school to learn English. At one point he worked as a janitor at Stanford University.〔Staff. "(Mi Pueblo bags $300M in revenue )." ''San Francisco Business Times''. July 18, 2010. Retrieved on February 2, 2013.〕 and in 1986, he went into business with his brother running Chavez Meat Market.〔"(Mi Pueblo owner has more in store )." ''Silicon Valley Business Journal''. June 11, 2006. Retrieved on February 2, 2013.〕 In 1991, deciding to go off on his own, he purchased Country Time Meats in San Jose, California, starting his mercantile chain. Chavez opened his first business in the Bay Area because he found that the Hispanic population was very under-served and needed to purchase food easily without being impeded by their lack of knowledge in the English language. He started with the meat business because it was the most obvious opportunity. Over time he expanded into produce, bakery and deli, then grocery.〔 Now Mi Pueblo is a $300 million business, with 19 stores opened and significant growth on the horizon.〔
Juvenal Chavez became a player in the grocery retail business receiving numerous awards such as “Innovator of the Year.” In 2009, the National Grocers Association also named Mi Pueblo Foods “Outstanding Community Based Retailer.” The Mexican American Community Services Agency named him an influential Latino of the Silicon Valley in 2009. Then in March 2009 Mi Pueblo Foods opened in Pittsburg, CA.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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